Build
Craft
The web as a material
Jim Nielsen says code is not just how you implement a design, it is how you find one. This chapter takes that seriously and follows it into the material: why starting from HTML buys you more than it costs, what it means to sand an interface until it has no splinters, how the grid and type decisions behind two well-built marketing sites were made in code, and the accessibility and performance work nobody sees but everybody feels.