Taste

Taste is a practice, not a gift. This chapter reads the people who say so in writing: Emil Kowalski on how judgement is built and trained, Rauno Freiberg on how much novelty an interface can carry and where contrast earns its place, and Jim Nielsen and Maggie Appleton on what happens when generated interfaces all start to look the same. The through line is that every decision that feels like instinct has a reason underneath it, and the work is learning to say what it is.